
PRODUCTS YOU ALREADY LOVE (& NEW FAVES)
Shop the go-to brands you swear by — plus local gems you didn’t even know you needed.

BETTER-FOR-YOU BEAUTY
Your glow should feel good too. We’re bringing you clean, green, and wellness-centered products that show up for you, inside and out.

EVENTS THAT HIT DIFFERENT
Catch us hosting monthly workshops on haircare, fitness, mental health, and more — all powered by local experts who get it.
SUPPORT THE MISSION WITH EVERY PURCHASE
Every time you shop with us, you’re pouring back into Newark — fueling free wellness events, local collaborations, and community empowerment through beauty and self-care.
HERE’S THE WORD ON THE STREET:
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SHAKIRAH
“I’m born and raised in Newark and we need things like this. There are only a handful of beauty supply stores that are black-owned and they’re not offering the workshops and education piece. This is a game changer specially for our community.”
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NILU
“Love that Dre’s emphasizes community and connection and all done by people who look like us. That makes such a big difference. This is very important for our culture.”
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JAM
“This is much needed. It is about time. You need the information and a go-to shop to ask questions and learn about what products are better for our hair.”
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TIFFANY
“A lot of beauty supply stores don’t have the black-owned products that I want. It’s good to have a go-to store that has what I need instead of having to order it online.”
